AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Between 20, the number of online mattress sales skyrocketed by 60.6 percent. The report also noted that online sales have fueled the growth of hybrid mattresses. The global hybrid mattress market is expected to post a CAGR (Compound Annual Growth Rate) of more than 8 percent from 2019 to 2023, according to the latest market research report by Technavio. ![]() ) The way they knew it was simple: They just surveyed their customers to see what they’re buying online and what else they wanted from Nectar. ![]() (The company already offers a high-end hybrid mattress with the Dreamcloud. Hybrid mattresses at the Nectar price point and market point was one of the demands the company knew they wanted to fulfill. Resident, which owns Nectar, Dreamcloud, Siena, Awara and Cloverlane, is adding to the hybrid mattress world with three new hybrid models for Nectar set to launch August 16.įounded in 2016, Nectar is known as the brand that changed the mattress-in-a-box industry and even managed to modify the way we shop for bedtime necessities with white glove services and an unprecedented 365-night-trial for their mattress. Increasingly, Hutchinson said, consumers are looking for “hybrid” models. “They often know exactly what they are after.” “When people go shopping for mattresses they start online and they pretty much know what they are looking for,” according to Resident co-founder Eric Hutchinson. The beds also allow companies to get really descriptive and detailed about what exactly is in their beds – fulfilling shoppers’ desire for more transparency and better allowing people to make the right buying choice for them. Hybrid mattresses are one of the most innovative developments to have happened to the mattress industry in the last decade.īoasting a combination of coils, springs, memory foam and even smart technologies, mattress makers are able to really dig into consumers’ need for very specific and disparate comfort demands with hybrids.
0 Comments
Read More
Leave a Reply. |